How to Avoid Loss and Earn Consistently in the Stock Market by Prasenjit Paul is a practical guide for retail investors who want to succeed in the Indian stock market.

Written in a simple, beginner-friendly tone, the book emphasizes long-term investing based on fundamental analysis rather than short-term speculation or trading.

Paul explains key concepts like understanding business models, identifying quality stocks, evaluating financial statements, and the importance of holding strong companies through market ups and downs.

He also warns against common mistakes that lead to losses, such as blindly following tips, chasing quick profits, or timing the market.

Overall, the book offers a disciplined, no-hype approach to wealth creation in the stock market, focusing on knowledge, patience, and smart decision-making.